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Trademarked in 1976, ACRYLITE® is now a well-established brand of acrylic. „Brands are energy," says Ben Rünger, the owner of XEO, a brand agency. „And brands thrive on the intensity of the emotions they elicit.“
The same is true for the brand mark. It needs to make the essence of the brand perceptible to the beholder. A good signature brand mark expresses and visualizes what a brand embodies, what it represents, and what makes it special. And it does so in quintessential form, for a brand mark constitutes the maximum degree of visual condensation of a brand.
ACRYLITE® is an inspirational material, a plastic that can be used to shape the future. Meaning it is full of dynamic to inspire infinite possibilities. To underscore this fact, ACRYLITE® is launching a new brand mark. The new brand mark for ACRYLITE®, the Swing, symbolizes openness, dynamism and boundless creative versatility. As they steadily increase in size, its three curved elements open themselves up to join beholders on their journey to inspiration.
Inspiration is the most important promise that ACRYLITE® makes, and constitutes its very essence. With its unique properties, it provides impetus for ideas and creativity. ACRYLITE® is creative, thrilling, passionate and refreshing. Our new logo symbolizes those qualities valued by our customers.
Evonik Industries is a worldwide manufacturer of PMMA products sold under the ACRYLITE® trademark in the Americas and under the PLEXIGLAS® trademark on the European, Asian, African and Australian continents.