ACRYLITE® with new brand presentation
• New brand mark symbolizes infinite design options
• Reorganized brand family
• Evonik Deep Purple stands for creativity
Parsippany – May 18, 2011 - ACRYLITE® is a material that has constantly reinvented itself to keep pace with an ever-changing world and ACRYLITE® has always provided new answers to equally new challenges. Thanks to its high functionality and numerous specialty grades, the chameleon-like material continues to surprise users with new properties that play a crucial role in a wide variety of applications for tomorrow and beyond. With its new brand mark, Evonik Cyro LLC intends to clearly signal that ACRYLITE®, with its infinite possibilities, is the inspiring material that helps to shape the future.
The color selected for the new brand presentation, Evonik Deep Purple, stands for creativity. It is also the color that represents Evonik, the creative industrial group, to which Evonik Cyro and its best-known product ACRYLITE® belong. The brand mark symbol is called “Swing.” Its openness and dynamism symbolize the infinite possibilities offered by ACRYLITE’®.
A variety of colors, free formability, high-quality look and feel of the most diverse surfaces, the combination with modern LED technology and a myriad of intelligent functions – that is what ACRYLITE® embodies, now and in the future.
And that is precisely what Evonik Cyro wants to make clear in all relevant markets, exploding the old myth that ACRYLITE® is a transparent plastic used to replace glass.
In addition to the change of presentation, the ACRYLITE® brand family has also been restructured. Top products and services have been reorganized to create a stronger focus and combine forces. Although this will initially involve some changes for customers, in the long term it gives them much simpler and faster access to the entire product range.
About Evonik Cyro LLC
Evonik Cyro, a business line within the Chemicals Business Area of Evonik, is a worldwide manufacturer of acrylic sheet and molding compounds, and bulk and performance monomers. Evonik Cyro manufactures and markets its acrylic products under the ACRYLITE® trade name in the Americas. These same products are manufactured and marketed under the PLEXIGLAS® trade name on the European, Asian, African and Australian continents.
Evonik is the creative industrial group from Germany. In our core business of specialty chemicals, we are a global leader. In addition, it has energy and residential real estate operations. Our performance is shaped by creativity, specialization, reliability and continuous self-renewal.
Evonik is active in over 100 countries around the world. In fiscal 2010 more than 34,000 employees generated sales of around €13.3 billion and an operating profit (EBIDA) of about €2.4 billion.
In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.